Y Canllaw Gorau ar gyfer Dylunio Eich Label Jar Mêl
Honey manufacturers may experience unique challenges when designing their container labels. With many industry standards and material options of different advantages, the options are practically endless. Luckily, Glassnow's work with honey businesses has allowed us to offer the guide below for your honey label design.
Tabl Cynnwys
Mae Cynlluniau Label Jar Mêl Da yn Argraffiadau Cyntaf Da
As discussed in our previous blog on eye-catching labels, a product's label is the first indicator of quality to a customer. For shelved products, aesthetic assessment is the first brand experience that most customers have with your product, and your label must capture their attention from the shelf in mere seconds. To do so, you must understand who that customer is, and what is important to them.
Deall Eich Cwsmeriaid Cynnyrch Mêl
Knowing your customer and what they value is key when branding your honey. Pairing this with general eye-catching design tactics is the best formula for winning shopper attention.
With many health benefits culinary uses, customers choose honey for many purchases. FoodInsight.org reports that the top purchase drivers can be summarized in the following:
Pris
Cynhwysion: O ffynonellau lleol, ychydig iawn o brosesu, naturiol ac organig
Cynaliadwyedd: Wedi'i gynhyrchu mewn ffordd gynaliadwy, pecynnu cyfrifol, a'r defnydd lleiaf posibl o blaladdwyr.
These drivers speak to what's important to a customer's purchase. So, communicating them with content and imagery through the label design has become ever so important. Save shoppers time by sharing the important characteristics in an easy-to-consume way.
Ask yourself what values are important to you and your brand of honey? Which of the purchase drivers above can you claim to provide? Chances are, these are values shared by your customers, and ones that you can honestly speak to with your label.
Gyda ffocws ar y cynigion gwerth hyn a negeseuon effeithiol trwy ddyluniad da, efallai y bydd hedfan oddi ar y silffoedd yn haws nag y gallech feddwl.
Sut i Ddylunio'r Label Jar Mêl Perffaith
Wrth ddylunio label cynnyrch ar gyfer diwydiant sefydledig fel mêl, rhaid i frandiau aros yn gyfarwydd â chwsmeriaid sy'n dychwelyd tra'n dal sylw -prynwyr tro cyntaf ymhlith y gystadleuaeth.
It's well worth the effort for honey brands to explore what does (and doesn't) work for the established industry. The most important things to consider are package-label fit, colors, imagery, brand story, values, and high-quality characteristics of your honey.
Defnyddiwch elfennau dylunio label sy'n gysylltiedig â mêl
Mae union natur mêl yn dod â llawer o ddelweddau i'r meddwl:
Made by gwenyn
Created in cychod gwenyn crwybrau
Taken from blodau
Loved by eirth
Collected in potiau mêl
Mae'r rhain yn ffeithiau cyffredinol y mae gwneuthurwyr a defnyddwyr yn gwybod amdanynt. Dyma'r ffeithiau hwyliog am fêl y gallwn ni siarad â nhw mewn ffyrdd creadigol.
Utilizing a few of these images as part of your label makes it easy for customers to identify what product you are selling and what values matter to you. It can be as simple as featuring a bear in your label or making your label/jar in the shape of a honeycomb. The goal of featuring these is diwydiant cydnabyddiaeth.
Gadewch i'ch Mêl -Ansawdd Uchel Ddisgleirio gyda Dyluniad Label Syml
You can use imagery and iconography creatively to make it clear that your jar contains honey. Once your product can obviously be recognized as honey, it's time to set it apart from your competitors and achieve cydnabyddiaeth brand. Yn aml gellir cyflawni hyn trwy edrych y tu allan i'ch diwydiant eich hun ac i mewn i dueddiadau eraill i ddarganfod opsiynau pecynnu unigryw.
Un o'r tueddiadau mwyaf newydd hyd yn hyn yw dyluniad pecynnu minimalaidd. Mae'r arddulliau hyn yn gadael i'r cynnyrch siarad drosto'i hun ac yn cynnwys copïo delweddau cyfyngedig i ddal y llygad. Yn lle hynny, maen nhw'n defnyddio manylion edrych amrwd eu cynnyrch i'w werthu i gwsmeriaid.
For honey, this could mean clear glass jars that show the amber tones of your sweet product. Any colors or images here would be in service of the natural vibrance of your product, no distractions.
Written copy should always be minimal on a design, but newer label styles are taking it a step further. For meddyginiaethol naturiol products like honey, simply putting those words front center on your packaging shows customers exactly what they're looking for. These are the words on customers' minds when they're shopping so seeing them on your packaging can be an easy way to stand out.
Gwybodaeth i'w Chynnwys ar Eich Dyluniad Label Pecyn Mêl
Peidiwch ag anghofio wrth ddylunio eich label mêl yw'r wybodaeth y mae'n ofynnol yn ôl y gyfraith i'w hargraffu arno. Gall y math hwn o wybodaeth gymryd lle gwerthfawr ar eich label, ond gall hefyd helpu eich brand i dyfu os caiff ei ddefnyddio'n gywir.
Gwybodaeth Faethol FDA
The Food Drug Administration has certain requirements for selling honey in the USA. Meeting these is not only legally vital to selling your product but also important for consumers. Customers are more conscious than ever of what they're consuming, what it does to their bodies, and to our environment. Being open honest about what's in your honey can be a big selling point for customers looking for a product that has nothing to hide.
Gwybodaeth Cyswllt
Just as vital as nutritional information, your business' contact information is important to feature all over your product label. This doesn't just stop at your phone number but includes fun things like social media handles.
Mae hwn yn gyfle da i hyrwyddo eich presenoldeb ar-lein!
Mae rhoi sawl ffordd i'ch cwsmeriaid estyn allan am eu profiad gyda'ch cynnyrch yn eich fframio chi fel cwmni sy'n awyddus i gysylltu. Mae'r cysylltiad hwn yn mynd yn bell i greu bondiau gyda'ch cwsmeriaid a rhoi cymhelliad iddynt eich rhannu ag eraill.
Deunydd Pecynnu Mêl a Dylunio Label
While your honey label is the most communicative part of your overall packaging, it is only one part. When designing it you must think not only about the label, but the packaging itself. These two components must come together for a singular consistent experience for every customer, so it's worth exploring what makes them both right.
Dewiswch Pecynnu Gwydr ar gyfer Mêl bob amser
As discussed in our previous blog on glass vs. plastic packaging, plastic always runs the risk of compromising sensitive products within, whether through leaching moisture or chemicals.
Gyda mêl, mae cynnal lleithder yn allweddol i gadw cynnyrch melys. Mae anathreiddedd pecynnu gwydr yn sicrhau nad yw cynhyrchion yn cael eu crisialu nac yn eplesu am lawer hirach na dewisiadau plastig eraill.
